Elements and Performance Criteria
- Clarify work requirements
- Clarify type of visual design components required, in consultation with relevant personnel
- In discussion with relevant personnel, identify factors that may determine or affect visual design concepts, including design techniques
- Clarify in discussion with relevant personnel the target user and audience, and determine format and delivery platform
- Generate and assess ideas
- Review media products, designs, images, artwork and other creative sources that may inspire visual design ideas
- Obtain other relevant information that may influence design ideas
- Generate a range of visual design ideas that are technically feasible, respond to specifications and provide creative solutions to all design issues
- Present visual design ideas to relevant personnel using design techniques
- Plan approach
- Experiment with traditional and digital imaging techniques to create required visual design components
- Explore range of typographical and visual design elements to create the components
- Evaluate initial design ideas and specifications against findings and discuss with relevant personnel to select final design concept
- Select design technique and discuss with relevant personnel to ensure appropriate output format meets delivery platform requirements
- Produce visual design components
- Develop structure for components based on the final design concept using selected design techniques
- Apply visual design principles and communication principles to produce components
- Save visual design in an appropriate format that satisfies the technical parameters determined in consultation with relevant personnel
- Finalise visual design components