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The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording in the performance criteria is detailed below. |
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Customers may include: | new and existing customersbusiness customersend customersinternal or external customerspeople from a range of social, cultural and ethnic backgrounds and with varying physical and mental abilitiescustomers with routine or special needs. |
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Market research information may be: | electronic, e.g. database, intranet, virtual private network, ultranet, internet searchwritten, e.g. newspapers, annual reports, Australian Bureau of Statistics reportsvisual media, e.g. videos, television news. |
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Elements of the business plan may include: | salesmarketingpurchasing and procurementdisposalhuman resourcespublic relationscontingencyrisk managementenvironmental impact. |
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Marketing strategies may vary according to: | product or servicebusiness relationshipsstrategic imperativesales strategypromotional strategies and their duration, cycle, territory coverage and product or service focus demographicseconomicscompetitionsocial and cultural factorspolitical influenceslegal factorsnatural factorstechnology. |
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Resource requirements may include: | peoplematerialsequipment and technologybudgettime. |
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Marketing mix may include: | promotionsproductpriceplace. |
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Monitoring marketing activities may include: | market controlmarket informationmarket planningmarket structuremarket share. |
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Evaluating marketing strategies may include: | locationproduct and service mixpackaging or presentationquality factors (time, cost, variations)accesscontinuity. |
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Marketing outcomes may be mapped or measured against: | key performance indicatorsstrategic objectivesmarket sharepricemarket and sales indicatorsbrand valuequality standards and criteriaperformance benchmarksmilestones. |
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