Elements and Performance Criteria
- Evaluate and explore needs and opportunities.
- Research and evaluate existing information that informs new concept development.
- Expand the potential of new ideas through exploration of opportunities beyond the obvious.
- Evaluate factors that impact event concept development.
- Develop preliminary ideas on innovative and different ways to address needs and opportunities in consultation with relevant stakeholders.
- Develop a range of creative approaches.
- Use creative thinking techniques to generate innovative and creative concepts.
- Challenge, test and experiment with different concepts as part of a collaborative process.
- Evaluate event concepts in terms of suitability for the target audience or purpose, feasibility and commercial potential.
- Take account of regulatory, risk and sustainability considerations as concepts and ideas are developed.
- Identify resources required to achieve desired outcomes.
- Evaluate and select strategies for achieving desired outcomes.
- Present proposed concepts in an appropriate format.
- Refine concepts.
- Ensure concept development process is open to ongoing refinement and testing.
- Seek input and feedback on concepts from relevant stakeholders.
- Seek specialist advice on creative and technical aspects of proposals as required.
- Compare concepts with best practice examples of similar products, programs, processes or services.
- Use creative and practical criteria to determine the advantages and disadvantages of different concepts.
- Evaluate constraints on the realisation of concepts.
- Refine proposals based on analysis and feedback.
- Progress concepts to operational stage.
- Verify the operational practicality and cohesiveness of the concept through consultation and analysis.
- Develop implementation specifications from refined concepts.
- Present specifications to relevant parties for approval, funding or approval.
- Facilitate effective planning and implementation through timely provision of information on the concept relevant stakeholders.
- Reflect on methodology used to generate concepts and ideas and note ways of improving this in the future.