Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners
SIRXMPR007A Mapping and Delivery Guide
Devise a strategic marketing plan
Version 1.0
Issue Date: June 2024
Qualification | - |
Unit of Competency | SIRXMPR007A - Devise a strategic marketing plan |
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Description | This unit describes the performance outcomes, skills and knowledge required to collaboratively plan, implement and monitor strategic marketing for a wholesale business or business unit. | ||
Employability Skills | The required outcomes described in this unit contain applicable facets of employability skills. The Employability Skills Summary of the qualification in which this unit is packaged will assist in identifying employability skills requirements. | ||
Learning Outcomes and Application | This unit focuses on the establishment of strategic marketing goals and performance indicators, including predicting trends, positioning products in the market, and implementing the plan in collaboration with relevant personnel. | ||
Duration and Setting | X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting. |
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Prerequisites/co-requisites | Nil | ||
Competency Field | Marketing and Public Relations |
Development and validation strategy and guide for assessors and learners | Student Learning Resources | Handouts Activities |
Slides PPT |
Assessment 1 | Assessment 2 | Assessment 3 | Assessment 4 | |
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Elements of Competency | Performance Criteria | |||||||
Element: Set strategic marketing goals and performance indicators. |
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Element: Predict trends. |
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Element: Position products and services to gain sustainable market advantage. |
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Element: Maximise planning and monitoring frameworks. |
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Element: Implement the strategic marketing plan. |
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