Develop a basic website for customer engagement

Formats and tools

Unit Description
Reconstruct the unit from the xml and display it as an HTML page.
Assessment Tool
an assessor resource that builds a framework for writing an assessment tool
Assessment Template
generate a spreadsheet for marking this unit in a classroom environment. Put student names in the top row and check them off as they demonstrate competenece for each of the unit's elements and performance criteria.
Assessment Matrix
a slightly different format than the assessment template. A spreadsheet with unit names, elements and performance criteria in separate columns. Put assessment names in column headings to track which performance criteria each one covers. Good for ensuring that you've covered every one of the performance criteria with your assessment instrument (all assessement tools together).
Wiki Markup
mark up the unit in a wiki markup codes, ready to copy and paste into a wiki page. The output will work in most wikis but is designed to work particularly well as a Wikiversity learning project.
Evidence Guide
create an evidence guide for workplace assessment and RPL applicants
Competency Mapping Template
Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners. A template for developing assessments for a unit, which will help you to create valid, fair and reliable assessments for the unit, ready to give to trainers and students
Observation Checklist
create an observation checklist for workplace assessment and RPL applicants. This is similar to the evidence guide above, but a little shorter and friendlier on your printer. You will also need to create a seperate Assessor Marking Guide for guidelines on gathering evidence and a list of key points for each activity observed using the unit's range statement, required skills and evidence required (see the unit's html page for details)

Self Assessment Survey
A form for students to assess thier current skill levels against each of the unit's performance criteria. Cut and paste into a web document or print and distribute in hard copy.
Moodle Outcomes
Create a csv file of the unit's performance criteria to import into a moodle course as outcomes, ready to associate with each of your assignments. Here's a quick 'how to' for importing these into moodle 2.x
Registered Training Organisations
Trying to find someone to train or assess you? This link lists all the RTOs that are currently registered to deliver SIRXOSM005, 'Develop a basic website for customer engagement'.
Google Links
links to google searches, with filtering in place to maximise the usefulness of the returned results
Books
Reference books for 'Develop a basic website for customer engagement' on fishpond.com.au. This online store has a huge range of books, pretty reasonable prices, free delivery in Australia *and* they give a small commission to ntisthis.com for every purchase, so go nuts :)


Elements and Performance Criteria

ELEMENTS

PERFORMANCE CRITERIA

Elements describe the essential outcomes

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Plan website structure.

1.1. Determine website purpose, structure and style to suit target customer audience requirements.

1.2. Identify required functions, capabilities and security requirements which meet website purpose.

1.3. Determine need for interactive forms and functions to capture customer information and maximise customer interaction.

1.4. Plan layout and navigation flow for appearance, readability, links and ease of use.

1.5. Document structure to facilitate efficient development.

1.6. Research and select website building software applications and hosting services based on website requirements.

1.7. Identify current and future website functionality, and compatibility of software applications to ensure add-ons can be achieved.

2. Develop website content.

2.1 Select and evaluate information to create relevant website content consistent with organisational policy for information that can be publicly shared

2.2 Design interactive forms and user functionality to capture required information.

2.1. Create and utilise a list of key words to promote and ensure search engine optimisation.

2.2. Use language, style and tone suited to organisational brand, image and target audience.

2.3. Select non-text content features to complement website text.

2.4. Check content for accuracy, currency and relevance.

3. Create website pages.

3.1. Utilise functions and templates provided by website building software to create pages and effective navigation.

3.2. Select page titles and key words that reflect purpose and can be easily understood by audience.

3.3. Utilise key words throughout site to maximise traffic to website and targeted content.

3.4. Incorporate non-text content features to enhance page presentation.

3.5. Create interactive forms and functions to capture customer information and maximise interaction.

3.6. Develop linked webpages and ensure links are clearly named and unambiguous.

3.7. Use consistent design features across all pages for ease of readability and navigation.

3.8. Upload files to web hosting service according to technical requirements.

4. Test and critically evaluate website before site goes live.

4.1. Test all website functions and navigation to confirm operational status and ease of use.

4.2. Test useability of interactive forms and functions.

4.3. Check accuracy of content and evaluate design for appeal and match to organisation image.

4.4. Run test searches to ensure key words are driving traffic to the site and targeted content.

4.5. Adjust content, design, key words and navigation flow to ensure website is fit for purpose and meets organisation image requirements.