Formats and tools
- Unit Description
- Reconstruct the unit from the xml and display it as an HTML page.
- Assessment Tool
- an assessor resource that builds a framework for writing an assessment tool
- Assessment Template
- generate a spreadsheet for marking this unit in a classroom environment. Put student names in the top row and check them off as they demonstrate competenece for each of the unit's elements and performance criteria.
- Assessment Matrix
- a slightly different format than the assessment template. A spreadsheet with unit names, elements and performance criteria in separate columns. Put assessment names in column headings to track which performance criteria each one covers. Good for ensuring that you've covered every one of the performance criteria with your assessment instrument (all assessement tools together).
- Wiki Markup
- mark up the unit in a wiki markup codes, ready to copy and paste into a wiki page. The output will work in most wikis but is designed to work particularly well as a Wikiversity learning project.
- Evidence Guide
- create an evidence guide for workplace assessment and RPL applicants
- Competency Mapping Template
- Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners. A template for developing assessments for a unit, which will help you to create valid, fair and reliable assessments for the unit, ready to give to trainers and students
- Observation Checklist
- create an observation checklist for workplace assessment and RPL applicants. This is similar to the evidence guide above, but a little shorter and friendlier on your printer. You will also need to create a seperate Assessor Marking Guide for guidelines on gathering evidence and a list of key points for each activity observed using the unit's range statement, required skills and evidence required (see the unit's html page for details)
- Self Assessment Survey
- A form for students to assess thier current skill levels against each of the unit's performance criteria. Cut and paste into a web document or print and distribute in hard copy.
- Moodle Outcomes
- Create a csv file of the unit's performance criteria to import into a moodle course as outcomes, ready to associate with each of your assignments. Here's a quick 'how to' for importing these into moodle 2.x
- Registered Training Organisations
- Trying to find someone to train or assess you? This link lists all the RTOs that are currently registered to deliver SIRXOSM006, 'Develop and manage social media and online strategies'.
- Google Links
- links to google searches, with filtering in place to maximise the usefulness of the returned results
- Books
- Reference books for 'Develop and manage social media and online strategies' on fishpond.com.au. This online store has a huge range of books, pretty reasonable prices, free delivery in Australia *and* they give a small commission to ntisthis.com for every purchase, so go nuts :)
Elements and Performance Criteria
ELEMENTS | PERFORMANCE CRITERIA |
Elements describe the essential outcomes | Performance criteria describe the performance needed to demonstrate achievement of the element. |
1. Determine social media or online requirements. | 1.1. Confirm core activities, customer base, organisational values and current direction. 1.2. Determine organisational objectives for use of social media and online platforms. 1.3. Assess the need for particular platform functions to service target audience and organisational requirements. 1.4. Select social media and online platforms suited to organisational objectives and target audience requirements. |
2. Develop social media or online strategy. | 2.1. Determine types and frequency of social media and online communications to match specific objectives. 2.2. Identify which social media and online platforms will be utilised for communications and audiences. 2.3. Establish key performance indicators and evaluation criteria to measure effectiveness of social media or online activities. 2.4. Identify methods to analyse performance and establish a schedule for regular analysis, evaluation and reporting. 2.5. Determine implementation budget, roles and responsibilities and allocate to personnel. |
3. Develop content guidelines. | 3.1. Determine guidelines for use of appropriate language and tone for outbound communications and customer interactions. 3.2. Develop standard responses for customer interactions. 3.3. Establish standards for use and formatting of text and images. 3.4. Determine parameters for appropriate and inappropriate content and what organisational and customer information can and cannot be published. 3.5. Establish content approvals process and designate levels of authority to personnel. 3.6. Communicate content guidelines to personnel. |
4. Develop and document policies and procedures. | 4.1. Develop policies for customers of organisational social media and online sites. 4.2. Develop organisational policies and procedures to guide activities of personnel. 4.3. Communicate policies, procedures and expectations to personnel and customers. |
5. Implement strategy. | 5.1. Develop action plans for implementing overall strategy and individual campaigns. 5.2. Prepare a schedule documenting planned social media and online activities. 5.3. Identify and communicate priorities, key responsibilities, targets and timelines. 5.4. Monitor organisation’s social media and online activity and drive implementation. |
6. Evaluate strategy. | 6.1. Assess reports on data analysis and evaluation. 6.2. Evaluate social media and online activity against strategy, key performance indicators and reports. 6.3. Determine and report on success of online presence in engaging customers for general and targeted purposes. 6.4. Monitor, regularly, changes to social media and online platform functionality to determine impacts on strategy. 6.5. Modify and continuously improve current and future strategies according to evaluation and changing platform functionality. |